WE ARE LEGEND ELEMENT
Legend Element is an Australian lifestyle brand, which is empowering community in adventurous and sustainable lifestyle since 2018.
Project Legend Element was founded in 2018 in Australian Sydney by Czech and Slovak adventurers. We believe that every individual can discover their Legend identity. Our mission is to empower people to make a positive change in the world while finding their own unique path. Legend Element brings together people who are passionate about adventure, active lifestyle and sustainability.
Be part of the Legend community and get our hand-printed apparel with distinctive designs on www.legendelement.com & tune in to our inspirational Legend Element Podcast about everyday heroes and their stories.
We aim to empower you to embrace your inner Legend!
2018 THE YEAR, WHEN IT ALL BEGUN
Lifestyle brand LEGEND ELEMENT was born in Australian Sydney from a passion for kiteboarding, a water sport combining aspects of wakeboarding, snowboarding, windsurfing, surfing, paragliding, skateboarding and sailing into one extreme sport. Kiteboarding means to us love of freedom, nature and travelling to different destinations to chase the wind. This passion created a group of Sydney based global kiteboarders, who started to call them self LEGEND KITEBOARDING. The idea was based on the passion to this extreme sport, mateship and living in good relationship with nature.
2019 THE YEAR OF LEGEND ELEMENT
At the beginning of 2019 we realised, that more of us are connected not only by kitesurfing but also by different kind of outdoor adventure sports like freediving, spearfishing, rockclimbing, mountaineering, snowkiting …. and the idea started to grow. We have transformed our group LEGEND KITEBOARDING into a lifestyle brand LEGEND ELEMENT. We believe that everyone is unique in their own way, everyone has different passions and it’s this special element that is the Legend Element.
2020 ONE LIFE, ONE PLANET. LIVE IT, DON’T WASTE IT!
Year 2020 started with big disaster of Australian bushfires. The evidence of the climate change can’t be more obvious. We decided to put more attention to the sustainability and awareness of conditions of our environment. This year we are organizing more beach cleanups, more adventurous events and inspire people to sustainability and personal responsibility about the place, where we live. One life, one planet. Live it, don’t waste it. Be a Legend.